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Business-to-business marketing.

Author: Tony Garry; T C Melewar
Publisher: Emerald Group Publishing Limited 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This e-book draws on a diverse range of concepts, contexts and methodological issues surrounding contemporary topics within the field of business-to-business marketing.
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tony Garry; T C Melewar
ISBN: 128228746X 9781282287464 9780857243324 0857243322
OCLC Number: 802695688
Description: 1 online resource (84 pages)

Abstract:

This e-book draws on a diverse range of concepts, contexts and methodological issues surrounding contemporary topics within the field of business-to-business marketing.

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