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Business web strategy : design, alignment and application

Author: Latif Al-Hakim; Massimo Memmola
Publisher: Hershey : Information Science Reference, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Latif Al-Hakim; Massimo Memmola
ISBN: 9781605660240 1605660248 9781605660257 1605660256
OCLC Number: 231834223
Notes: "Premier reference source"--Cover.
Description: xxv, 382 p. : ill. ; 29 cm.
Responsibility: [edited by] Latif Al-Hakim, Massimo Memmola.
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Abstract:

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.

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