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Business web strategy : design, alignment and application

Verfasser/in: Latif Al-Hakim; Massimo Memmola
Verlag: Hershey : Information Science Reference, ©2009.
Ausgabe/Format   Print book : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
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Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Latif Al-Hakim; Massimo Memmola
ISBN: 9781605660240 1605660248 9781605660257 1605660256
OCLC-Nummer: 231834223
Anmerkungen: "Premier reference source"--Cover.
Beschreibung: xxv, 382 pages : illustrations ; 29 cm
Inhalt: Section I : Design web strategy --
Section II : Aligning web strategy to corporate strategy --
Section III : Applications of web strategy.
Verfasserangabe: [edited by] Latif Al-Hakim, Massimo Memmola.
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Abstract:

Addresses the gap in business Web strategy through a collection of concentrated managerial issues.  Weiterlesen…

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