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Business web strategy : design, alignment and application

저자: Latif Al-Hakim; Massimo Memmola
출판사: Hershey : Information Science Reference, ©2009.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Latif Al-Hakim; Massimo Memmola
ISBN: 9781605660240 1605660248 9781605660257 1605660256
OCLC 번호: 231834223
메모: "Premier reference source"--Cover.
설명: xxv, 382 pages : illustrations ; 29 cm
내용: Section I : Design web strategy --
Section II : Aligning web strategy to corporate strategy --
Section III : Applications of web strategy.
책임: [edited by] Latif Al-Hakim, Massimo Memmola.
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Addresses the gap in business Web strategy through a collection of concentrated managerial issues.  더 읽기…

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