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Business web strategy : design, alignment and application

Auteur: Latif Al-Hakim; Massimo Memmola
Uitgever: Hershey : Information Science Reference, ©2009.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
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Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Latif Al-Hakim; Massimo Memmola
ISBN: 9781605660240 1605660248 9781605660257 1605660256
OCLC-nummer: 231834223
Opmerkingen: "Premier reference source"--Cover.
Beschrijving: xxv, 382 pages : illustrations ; 29 cm
Inhoud: Section I : Design web strategy --
Section II : Aligning web strategy to corporate strategy --
Section III : Applications of web strategy.
Verantwoordelijkheid: [edited by] Latif Al-Hakim, Massimo Memmola.
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Addresses the gap in business Web strategy through a collection of concentrated managerial issues.  Meer lezen...

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