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Business web strategy : design, alignment and application

著者: Latif Al-Hakim; Massimo Memmola
出版商: Hershey : Information Science Reference, ©2009.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Latif Al-Hakim; Massimo Memmola
ISBN: 9781605660240 1605660248 9781605660257 1605660256
OCLC号码: 231834223
注意: "Premier reference source"--Cover.
描述: xxv, 382 pages : illustrations ; 29 cm
内容: Section I : Design web strategy --
Section II : Aligning web strategy to corporate strategy --
Section III : Applications of web strategy.
责任: [edited by] Latif Al-Hakim, Massimo Memmola.
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Addresses the gap in business Web strategy through a collection of concentrated managerial issues.  再读一些...

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