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Business writing in the digital age

Author: Natalie Canavor
Publisher: Thousand Oaks, Calif. : SAGE, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly  Read more...
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Document Type: Book
All Authors / Contributors: Natalie Canavor
ISBN: 9781412992503 1412992508
OCLC Number: 711052197
Description: xiii, 303 pages : illustrations ; 24 cm
Contents: Business writing in the digital age --
and you --
Writing strategically --
Putting strategic ideas to work --
Good sentences, the right words : the heart of good writing --
The whole picture : pulling your best message together --
E-mail : your everyday chance to build a professional image --
Letters: they still count --
Writing to persuade part 1 : the tools and techniques --
Writing to persuade part 2 : creating business documents --
Writing for websites and the wired world --
Business meets the interactive world : blogging, social media and micromedia --
Presenting yourself : résumés and elevator speeches.
Responsibility: Natalie Canavor.

Abstract:

Fills an urgent need to equip business and MBA students to write confidently and effectively in a style that works for today's business world.  Read more...

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