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Business

Author: Ricky W Griffin; Ronald J Ebert
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2006.
Edition/Format:   Book : English : 8th edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ricky W Griffin; Ronald J Ebert
ISBN: 0131495372 9780131495371
OCLC Number: 57319702
Description: 1 v. (various pagings) : col. ill. ; 29 cm.
Contents: Understanding the U.S. business system --
Understanding the environments of business --
Conducting business ethically and responsibly --
Understanding entrepreneurship and new ventures --
Understanding the global context of business --
Managing the business enterprise --
Organizing the business enterprise --
Managing human resources and labor relations --
Motivating and leading employees --
Understanding marketing processes and consumer behavior --
Developing and pricing products --
Distributing products --
Promoting products --
Producing goods and services --
Managing for productivity and quality --
Managing information systems and communication technology --
Understanding principles of accounting --
Understanding money and banking --
Understanding securities and investments --
Understanding financial and risk management.
Responsibility: Ricky W. Griffin, Ronald J. Ebert.
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