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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Ricky W Griffin; Ronald J Ebert |
| ISBN: | 0131495372 9780131495371 |
| OCLC Number: | 57319702 |
| Description: | 1 v. (various pagings) : col. ill. ; 29 cm. |
| Contents: | Understanding the U.S. business system -- Understanding the environments of business -- Conducting business ethically and responsibly -- Understanding entrepreneurship and new ventures -- Understanding the global context of business -- Managing the business enterprise -- Organizing the business enterprise -- Managing human resources and labor relations -- Motivating and leading employees -- Understanding marketing processes and consumer behavior -- Developing and pricing products -- Distributing products -- Promoting products -- Producing goods and services -- Managing for productivity and quality -- Managing information systems and communication technology -- Understanding principles of accounting -- Understanding money and banking -- Understanding securities and investments -- Understanding financial and risk management. |
| Responsibility: | Ricky W. Griffin, Ronald J. Ebert. |
| More information: |
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by biblioteca_lincoln updated 2011-05-24
