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Butterfly economics : a new general theory of social and economic behavior

Author: Paul Ormerod
Publisher: New York : Basic Books, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Why did VHS, an inferior video recorder technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Ormerod, remind us that economics is a science based on the workings of human society, as unpredictable an entity as there  Read more...
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Document Type: Book
All Authors / Contributors: Paul Ormerod
ISBN: 0465053564 9780465053568
OCLC Number: 62716212
Description: xv, 217 pages : illustrations ; 21 cm
Contents: ch. 1. Living at the edge of chaos --
ch. 2. Dedicated followers of fashion --
ch. 3. To catch a thief --
ch. 4. Family values --
ch. 5. 'Use the maths, then burn it' --
ch. 6. Illusion of control --
ch. 7. Quantitative quagmire --
ch. 8. Ups and downs --
ch. 9. Through a glass darkly --
ch. 10. Wealth of nations --
ch. 11. To have and have not --
ch. 12. Great oaks from little acorns.
Responsibility: Paul Ormerod.
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Abstract:

In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries  Read more...

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