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Buy-in : saving your good idea from being shot down

Author: John P Kotter; Lorne A Whitehead
Publisher: Boston, Mass. : Harvard Business Review Press ; London : McGraw-Hill [distributor], ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
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Document Type: Book
All Authors / Contributors: John P Kotter; Lorne A Whitehead
ISBN: 9781422157299 1422157296
OCLC Number: 751851862
Awards: Commended for Axiom Business Book Awards (Networking/Communication) 2011
Description: xi, 192 pages ; 22 cm
Contents: The death of a good plan --
Saving the day in centerville, Part 1 --
Saving the day in centerville, Part II --
Saving the day in centerville, Part III --
The method --
Four ways to kill a good idea --
A counterintuitive strategy for saving your good idea --
24 attacks and 24 responses --
A quick reference guide for saving good ideas.
Responsibility: John P. Kotter and Lorne A. Whitehead.

Abstract:

You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other  Read more...

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