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Buy-in : saving your good idea from getting shot down

Author: John P Kotter; Lorne A Whitehead
Publisher: Boston, Mass. : Harvard Business Review Press, ©2010.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.
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Document Type: Book
All Authors / Contributors: John P Kotter; Lorne A Whitehead
ISBN: 9781422157299 1422157296
OCLC Number: 548569591
Description: xi, 192 pages ; 22 cm
Contents: The Centerville story. The death of a good plan --
Saving the day in Centerville, part one --
Saving the day in Centerville, part two --
Saving the day in Centerville, part three --
The method. Four ways to kill a good idea --
A counterintuitive strategy for saving your good idea --
Twenty-four attacks and twenty-four responses --
A quick reference guide for saving good ideas.
Responsibility: John P. Kotter and Lorne A. Whitehead.

Abstract:

You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other  Read more...

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