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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||xi, 240 p. ; 22 cm.|
|Contents:||A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is : neuromarketing and predicting the future --
Let's spend the night together : sex in advertising --
Conclusion : brand new day.
WorldCat User Reviews (1)
Being halfway through Martin Lindstrom's "Buyology," I can safely say that this is one of the best books I've ever written. It's not because I like his particular writing style (I don't), or because I think I need any self help (I hope I don't); it's because he does an excellent job of opening our...
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