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Buy ology : truth and lies about why we buy
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Buy ology : truth and lies about why we buy

著者： Martin Lindström
出版商： New York : Doubleday, ©2008.
版本/格式：  图书 : 英语 : 1st ed查看所有的版本和格式
提要：
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar  再读一些...
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材料类型： 互联网资源
文件类型： 书, 互联网资源
所有的著者/提供者： Martin Lindström
ISBN: 9780385523882 0385523882
OCLC号码： 192048160
描述： xi, 240 p. ; 22 cm.
内容： A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is : neuromarketing and predicting the future --
Let's spend the night together : sex in advertising --
Conclusion : brand new day.
其他题名： Buyology
责任： Martin Lindstrom.
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摘要：

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.

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评论者是 troublescoot (公布的WorldCat用户 2009-02-22) 极好 Permalink

Being halfway through Martin Lindstrom's "Buyology," I can safely say that this is one of the best books I've ever written. It's not because I like his particular writing style (I don't), or because I think I need any self help (I hope I don't); it's because he does an excellent job of opening our...
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