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Détails
| Type d’ouvrage : | Ressource Internet |
|---|---|
| Format : | Livre, Ressource Internet |
| Tous les auteurs / collaborateurs : |
Martin Lindström |
| ISBN : | 9780385523882 0385523882 |
| Numéro OCLC : | 192048160 |
| Description : | xi, 240 p. ; 22 cm. |
| Contenu : | A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day. |
| Autres titres : | Buyology |
| Responsabilité : | Martin Lindstrom. |
| Plus d’informations : |
Résumé :
Critiques
Critiques des utilisateurs de WorldCat (1)
Obviously Hidden
Being halfway through Martin Lindstrom's "Buyology," I can safely say that this is one of the best books I've ever written. It's not because I like his particular writing style (I don't), or because I think I need any self help (I hope I don't); it's because he does an excellent job of opening our...
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Being halfway through Martin Lindstrom's "Buyology," I can safely say that this is one of the best books I've ever written. It's not because I like his particular writing style (I don't), or because I think I need any self help (I hope I don't); it's because he does an excellent job of opening our eyes to things that are right in front of us. He helps us to see the forest for the trees.
Take the Nike shoe experiment for example. In both rooms, we have the exact same pair of Nike shoes, yet the people in room A (with the special smell being pumped in) feel that the shoe is worth 10% more. While I was aware that I could be affected by smell, I didn't think it would be to this extent! I am just amazed.
We are the sheep and advertisers are the wolves.
What may seem like an ordinary everyday thing to us when we visit the mall might be a very expensively researched product placement for marketers. Who knew that placing bakeries near the outside of malls would be the reason I'm attracted to it? He's spot on.
I'm sure I'll have gleaned a few more amazing factoids from the book once I'm finished, but I just have to say -- job well done, sir.
Keep up the good work.
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Tags
Tous les tags des utilisateurs (1)
- buying psychology (de 1 personne)
- 1 ouvrages ont le tagbuying psychology
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Sujets associés :(9)
- Neuromarketing.
- Consumer behavior -- Psychological aspects.
- Shopping -- Psychological aspects.
- Marketing -- Psychological aspects.
- Comportamento do consumidor.
- Marketing (aspectos psicológicos)
- Verbraucherverhalten.
- Einkaufen.
- Werbepsychologie.
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