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Buy this book : studies in advertising and consumption

Author: Mica Nava
Publisher: London ; New York : Routledge, 1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Buy This Book brings together an outstanding international collection of writings on advertising and consumption. The work is based on new historical, textual and ethnographic research and adds substantially to the theoretical and case study literature in the field. Contributors from Britain, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mica Nava
ISBN: 0415141311 9780415141314 041514132X 9780415141321
OCLC Number: 34583909
Description: xii, 355 pages : illustrations ; 24 cm
Contents: I. Theories and histories. Paths to mass consumption : Britain and the USA since 1945 / Frank Mort --
Framing advertising : cultural analysis and the incrimination of visual texts / Mica Nava --
Consumer culture and the politics of need / Don Slater --
The Benetton-Toscanini effect : testing the limits of conventional advertising / Pasi Falk. II. The advertising industry : transitions, processes and reflexivity. Investments in the imaginary consumer : conjectures regarding power, knowledge and advertising / Celia Lury and Alan Warde --
Advertising executives as modern men : masculinity and the UK advertising industry in the 1980s / Sean Nixon --
Capital's cultural study : marketing popular ethnography of US Latino culture / Roberta J. Astroff. III. Case studies : campaigns and products. Image politics : negative advertising strategies and the election audience / Stephen Kline --
Keeping Mrs Dawson busy : safe sex, gender and pleasure in condom advertising since 1970 / Paul Jobling --
Transnational publishing : the case of Elle decoration / Barbara Usherwood --
Addressing the public : television, consumption and the family in Austria in the 1950s and 1960s / Monika Bernold and Andrea Ellmeier. IV. Textual strategies. Resort to nostalgia : mountains, memories and myths of time / Andrew Wernick --
Listen to Britain : music, advertising and postmodern culture / Andrew Blake --
Advertising and the modulation of narcissism : the case of adultery / Iain MacRury. V. Readers as producers of meaning. Leaky boundaries : intertextuality and young adult experiences of advertising / Stephanie O'Donohoe --
Cynicism and ambiguity : British corporate responsibility advertisements and their readers in the 1990s / Kim Christian Schrøder --
(Ad)dressing the dyke : lesbian looks and lesbians looking / Reina Lewis and Katrina Rolley. VI. Consumption and identity. "Power dressing" and the construction of the career woman / Joanne Entwistle --
Consumption and identity before going to college, 1970-93 / Michael Smee --
When the meaning is not a message : a critique of the consumption as communication thesis / Colin Campbell.
Responsibility: edited by Mica Nava [and others].
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Abstract:

Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various  Read more...

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