skip to content
Buy This Book : Studies in Advertising and Consumption. Preview this item
ClosePreview this item
Checking...

Buy This Book : Studies in Advertising and Consumption.

Author: Mica Nava; Andrew Blake; Iain MacRury; Barry Richards
Publisher: Hoboken : Taylor and Francis, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Nava, Mica.
Buy This Book : Studies in Advertising and Consumption.
Hoboken : Taylor and Francis, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mica Nava; Andrew Blake; Iain MacRury; Barry Richards
ISBN: 9781136181726 1136181725
OCLC Number: 862613291
Description: 1 online resource (369 pages)
Contents: Methodologies of audience research; British readers and corporate responsibility advertisements: empirical design; British corporate responsibility advertisements: what the readers have to say.

Abstract:

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/862613291> # Buy This Book : Studies in Advertising and Consumption.
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "862613291" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/918402472#Place/hoboken> ; # Hoboken
   schema:about <http://experiment.worldcat.org/entity/work/data/918402472#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
   schema:about <http://dewey.info/class/659.1042/e21/> ;
   schema:about <http://id.worldcat.org/fast/876475> ; # Consumption (Economics)--Social aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/918402472#Topic/consumption_economics_social_aspects> ; # Consumption (Economics)--Social aspects
   schema:about <http://id.loc.gov/authorities/subjects/sh85001172> ; # Advertising--Social aspects
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:about <http://id.worldcat.org/fast/797762> ; # Advertising--Social aspects
   schema:bookFormat schema:EBook ;
   schema:contributor <http://viaf.org/viaf/164665147> ; # Barry Richards
   schema:contributor <http://experiment.worldcat.org/entity/work/data/918402472#Person/blake_andrew> ; # Andrew Blake
   schema:contributor <http://viaf.org/viaf/9498928> ; # Iain MacRury
   schema:creator <http://viaf.org/viaf/14922084> ; # Mica Nava
   schema:datePublished "2013" ;
   schema:description "Methodologies of audience research; British readers and corporate responsibility advertisements: empirical design; British corporate responsibility advertisements: what the readers have to say."@en ;
   schema:description "Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/918402472> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/918402472#CreativeWork/buy_this_book_studies_in_advertising_and_consumption> ;
   schema:name "Buy This Book : Studies in Advertising and Consumption."@en ;
   schema:productID "862613291" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/862613291#PublicationEvent/hoboken_taylor_and_francis_2013> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/918402472#Agent/taylor_and_francis> ; # Taylor and Francis
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=660600> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1540781> ;
   schema:workExample <http://worldcat.org/isbn/9781136181726> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/862613291> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/918402472#Agent/taylor_and_francis> # Taylor and Francis
    a bgn:Agent ;
   schema:name "Taylor and Francis" ;
    .

<http://experiment.worldcat.org/entity/work/data/918402472#Person/blake_andrew> # Andrew Blake
    a schema:Person ;
   schema:familyName "Blake" ;
   schema:givenName "Andrew" ;
   schema:name "Andrew Blake" ;
    .

<http://experiment.worldcat.org/entity/work/data/918402472#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001172> # Advertising--Social aspects
    a schema:Intangible ;
   schema:name "Advertising--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/797762> # Advertising--Social aspects
    a schema:Intangible ;
   schema:name "Advertising--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://id.worldcat.org/fast/876475> # Consumption (Economics)--Social aspects
    a schema:Intangible ;
   schema:name "Consumption (Economics)--Social aspects"@en ;
    .

<http://viaf.org/viaf/14922084> # Mica Nava
    a schema:Person ;
   schema:familyName "Nava" ;
   schema:givenName "Mica" ;
   schema:name "Mica Nava" ;
    .

<http://viaf.org/viaf/164665147> # Barry Richards
    a schema:Person ;
   schema:familyName "Richards" ;
   schema:givenName "Barry" ;
   schema:name "Barry Richards" ;
    .

<http://viaf.org/viaf/9498928> # Iain MacRury
    a schema:Person ;
   schema:familyName "MacRury" ;
   schema:givenName "Iain" ;
   schema:name "Iain MacRury" ;
    .

<http://worldcat.org/entity/work/data/918402472#CreativeWork/buy_this_book_studies_in_advertising_and_consumption>
    a schema:CreativeWork ;
   rdfs:label "Buy This Book : Studies in Advertising and Consumption." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/862613291> ; # Buy This Book : Studies in Advertising and Consumption.
    .

<http://worldcat.org/isbn/9781136181726>
    a schema:ProductModel ;
   schema:isbn "1136181725" ;
   schema:isbn "9781136181726" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.