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Buy this book! : understanding advertising and getting the most out of your advertising dollar

Author: Raj Marwah
Publisher: Chicago, Ill. : American Marketing Association, 1991.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Raj Marwah
ISBN: 0877572151 9780877572152
OCLC Number: 23253664
Description: 199 pages : illustrations ; 22 cm
Responsibility: by Raj Marwah ; cartoons by Bruce Baldwin.

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