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The buying brain : secrets for selling to the subconscious mind

Author: A K Pradeep
Publisher: Hoboken, N.J. : Wiley, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pradeep, A.K., 1963-
Buying brain.
Hoboken, N.J. : Wiley, ©2010
(DLC) 2010003830
(OCoLC)495271140
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: A K Pradeep
ISBN: 9781119200079 1119200075 9780470646786 0470646780 9780470646847 0470646845 1282756036 9781282756038
OCLC Number: 664565794
Description: 1 online resource (xii, 252 pages) : illustrations
Contents: Trillion to persuade the brain --
Neuromarketing technology --
Your customer's brain is 100,000 years old --
The brain 101 --
The five senses and the buying brain --
The boomer brain is buying --
The female brain is buying --
The mommy brain is buying --
The empathic brain is buying --
Neuromarketing measures and metrics --
The consumer journey --
The buying brain and brands --
The buying brain and products --
The buying brain and packaging --
The buying brain in the aisle --
The buying brain and advertising --
The buying brain, screens, and social media --
Vision of the future.
Responsibility: A.K. Pradeep.
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Abstract:

The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and  Read more...

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