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Buying in : what we buy and who we are

Author: Rob Walker
Publisher: New York : Random House, 2009.
Edition/Format:   Print book : English : Random House trade pbk. edView all editions and formats
Summary:
"Consumers are "in control." Or so we're told. In Buying In, New York Times Magazine "Consumed" columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before - creating brands of their own and participating in marketing campaigns for their
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Document Type: Book
All Authors / Contributors: Rob Walker
ISBN: 9780812974096 0812974093
OCLC Number: 586002374
Notes: Originally published in hardcover in 2008 with title: Buying in: the secret dialogue between what we buy and who we are.
Description: xxi, 291 pages ; 20 cm
Contents: pt. I. The Desire Code --
1. The pretty good problem --
2. The straw man in the gray flannel suit --
3. Rationale thinking --
4. Ignoring the Joneses --
--
pt. II. Murketing --
5. Chuck Taylor was a salesman --
6. Rebellion, unsold --
7. Click --
8. Very real --
9. The murkiest common denominator --
10. The commercialization of chitchat --
11. The brand underground --
--
pt. III. Invisible Badges --
12. Murketing ethics --
13. What's the matter with Wal-Mart shoppers? --
14. Beyond the thing itself.
Responsibility: Rob Walker.

Abstract:

"Consumers are "in control." Or so we're told. In Buying In, New York Times Magazine "Consumed" columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before - creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways."--Jacket.

A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.

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