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Buyology : how everything we believe about why we buy is wrong

Author: Martin Lindström
Publisher: London : Random House Business, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of  Read more...

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Document Type: Book
All Authors / Contributors: Martin Lindström
ISBN: 9781847940131 1847940137
OCLC Number: 312626710
Description: xi, 256 pages ; 20 cm
Contents: A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is : neuromarketing and predicting the future --
Let's spend the night together : sex in advertising --
Conclusion : brand new day.
Responsibility: Martin Lindström.

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"Be prepared to have your cherished beliefs overturned." * Spectator Business * "Read this book and take back control of your rational mind." * New Scientist * "His arguments are thorough and Read more...

 
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