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Buyology : the new science of why we buy

Author: Martin Lindström
Publisher: New York : Currency Doubleday, ©2008.
Edition/Format:   Print book : English
Summary:
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.
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Document Type: Book
All Authors / Contributors: Martin Lindström
ISBN: 9780385523882 0385523882
OCLC Number: 436746106
Description: xi, 240 pages ; 22 cm
Contents: A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is? : neuromarketing and predicting the future --
Let's spend the night together : sex in adversting --
Winner takes all : neuromarketing and the presidential election --
Conclusion.
Responsibility: by Martin Lindstrom.

Abstract:

Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.

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