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Buyways : billboards, automobiles, and the American landscape

Author: Catherine Gudis
Publisher: New York : Routledge, 2004.
Series: Cultural spaces series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record,  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Catherine Gudis
ISBN: 0415934559 9780415934558
OCLC Number: 150968492
Notes: "Advance uncorrected proof"--Cover.
Description: xvi, 314 pages : illustrations ; 21 cm.
Contents: Before the car --
Producing a landscape of signs. A nation on wheels --
The culture of mobility --
Producing mobile audiences and corridors of consumption --
The aesthetics of speed and the powers of "picturization" --
Modern art and advertising --
Distributing traffic and trade: decentralization and the birth of the strip. Visualizing distribution --
The consolidation and growth of national advertising --
Traffic and trade: "buying power in motion" --
An architecture of mobility --
The strip --
"The billboard war": scenic sisters and the business of highway beautification. "The billboard war" --
When separate spheres collide --
The pastoral view --
"Billboard barons" --
Zoning and the road to federal legislation --
Losers and winners --
Conclusion: the road ahead.
Series Title: Cultural spaces series.
Responsibility: Catherine Gudis.

Abstract:

Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record, she notes, is heavily weighted toward big outdoor advertising companies and their most strident opponents, and it is difficult to know the range of what ordinary people thought of the ads or how their viewing affected their actions.

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