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Buyways : billboards, automobiles, and the American landscape

Autore: Catherine Gudis
Editore: New York : Routledge, 2004.
Serie: Cultural spaces series.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record,  Per saperne di più…
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Genere/forma: History
Tipo documento: Book
Tutti gli autori / Collaboratori: Catherine Gudis
ISBN: 0415934559 9780415934558
Numero OCLC: 150968492
Note: "Advance uncorrected proof"--p. [1] of cover..
Descrizione: xvi, 314 p. : ill. ; 21 cm.
Contenuti: Before the car --
Producing a landscape of signs. A nation on wheels --
The culture of mobility --
Producing mobile audiences and corridors of consumption --
The aesthetics of speed and the powers of "picturization" --
Modern art and advertising --
Distributing traffic and trade: decentralization and the birth of the strip. Visualizing distribution --
The consolidation and growth of national advertising --
Traffic and trade: "buying power in motion" --
An architecture of mobility --
The strip --
"The billboard war": scenic sisters and the business of highway beautification. "The billboard war" --
When separate spheres collide --
The pastoral view --
"Billboard barons" --
Zoning and the road to federal legislation --
Losers and winners --
Conclusion: the road ahead.
Titolo della serie: Cultural spaces series.
Responsabilità: Catherine Gudis.

Abstract:

Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record, she notes, is heavily weighted toward big outdoor advertising companies and their most strident opponents, and it is difficult to know the range of what ordinary people thought of the ads or how their viewing affected their actions.

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