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Buyways : billboards, automobiles, and the American landscape

ผู้แต่ง: Catherine Gudis
สำนักพิมพ์: New York : Routledge, 2004.
ชุด: Cultural spaces series.
ครั้งที่พิมพ์/รูปแบบ:   พิมพ์หนังสือ : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
สรุป:
Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record,  อ่านมากขึ้น…
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ประเภท/แบบฟอร์ม History
ประเภทเอกสาร หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Catherine Gudis
ISBN: 0415934559 9780415934558
OCLC Number: 150968492
หมายเหตุ "Advance uncorrected proof"--Cover.
คำอธิบาย: xvi, 314 pages : illustrations ; 21 cm.
สารบัญ: Before the car --
Producing a landscape of signs. A nation on wheels --
The culture of mobility --
Producing mobile audiences and corridors of consumption --
The aesthetics of speed and the powers of "picturization" --
Modern art and advertising --
Distributing traffic and trade: decentralization and the birth of the strip. Visualizing distribution --
The consolidation and growth of national advertising --
Traffic and trade: "buying power in motion" --
An architecture of mobility --
The strip --
"The billboard war": scenic sisters and the business of highway beautification. "The billboard war" --
When separate spheres collide --
The pastoral view --
"Billboard barons" --
Zoning and the road to federal legislation --
Losers and winners --
Conclusion: the road ahead.
ชื่อชุด: Cultural spaces series.
ความรับผิดชอบ: Catherine Gudis.

บทคัดย่อ:

Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental  อ่านมากขึ้น…

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