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Buyways : billboards, automobiles, and the American landscape

作者: Catherine Gudis
出版商: New York : Routledge, 2004.
叢書: Cultural spaces series.
版本/格式:   打印圖書 : 英語所有版本和格式的總覽
提要:
Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record,  再讀一些...
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類型/形式: History
文件類型 圖書
所有的作者/貢獻者: Catherine Gudis
ISBN: 0415934559 9780415934558
OCLC系統控制編碼: 150968492
註釋: "Advance uncorrected proof"--Cover.
描述: xvi, 314 pages : illustrations ; 21 cm.
内容: Before the car --
Producing a landscape of signs. A nation on wheels --
The culture of mobility --
Producing mobile audiences and corridors of consumption --
The aesthetics of speed and the powers of "picturization" --
Modern art and advertising --
Distributing traffic and trade: decentralization and the birth of the strip. Visualizing distribution --
The consolidation and growth of national advertising --
Traffic and trade: "buying power in motion" --
An architecture of mobility --
The strip --
"The billboard war": scenic sisters and the business of highway beautification. "The billboard war" --
When separate spheres collide --
The pastoral view --
"Billboard barons" --
Zoning and the road to federal legislation --
Losers and winners --
Conclusion: the road ahead.
叢書名: Cultural spaces series.
責任: Catherine Gudis.

摘要:

Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental  再讀一些...

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"'I found the book very interesting and was impressed by both the clarity and confidence of the writing, and by the conceptualization of the project.' - Stuart Ewen"

 
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