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Buyways : Billboards, Automobiles, and the American Landscape.

Author: Catherine Gudis
Publisher: London : Routledge, 2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catherine Gudis
ISBN: 9780203494639 0203494636
OCLC Number: 475897459
Description: 1 online resource (350 pages)
Contents: BOOK COVER; TITLE; COPYRIGHT; CONTENTS; INTRODUCTION; CHAPTER 1 BEFORE THE CAR; A NATION ON WHEELS; CHAPTER 2 THE CULTURE OF MOBILITY; CHAPTER 3 PRODUCING MOBILE AUDIENCES AND CORRIDORS OF CONSUMPTION; CHAPTER 4 THE AESTHETICS OF SPEED AND THE POWERS OF "PICTURIZATION"; CHAPTER 5 MODERN ART AND ADVERTISING; VISUALIZING DISTRIBUTION; CHAPTER 6 THE CONSOLIDATION AND GROWTH OF NATIONAL ADVERTISING; CHAPTER 7 TRAFFIC AND TRADE: "BUYING POWER IN MOTION"; CHAPTER 8 AN ARCHITECTURE OF MOBILITY; CHAPTER 9 THE STRIP; "THE BILLBOARD WAR"; CHAPTER 10 WHEN SEPARATE SPHERES COLLIDE.

Abstract:

In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.

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