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Buyways : Billboards, Automobiles, and the American Landscape.

Auteur : Catherine Gudis
Éditeur : London : Routledge, 2004.
Édition/format :   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.
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Détails

Genre/forme : Electronic books
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Catherine Gudis
ISBN : 9780203494639 0203494636
Numéro OCLC : 475897459
Description : 1 online resource (350 pages)
Contenu : BOOK COVER; TITLE; COPYRIGHT; CONTENTS; INTRODUCTION; CHAPTER 1 BEFORE THE CAR; A NATION ON WHEELS; CHAPTER 2 THE CULTURE OF MOBILITY; CHAPTER 3 PRODUCING MOBILE AUDIENCES AND CORRIDORS OF CONSUMPTION; CHAPTER 4 THE AESTHETICS OF SPEED AND THE POWERS OF "PICTURIZATION"; CHAPTER 5 MODERN ART AND ADVERTISING; VISUALIZING DISTRIBUTION; CHAPTER 6 THE CONSOLIDATION AND GROWTH OF NATIONAL ADVERTISING; CHAPTER 7 TRAFFIC AND TRADE: "BUYING POWER IN MOTION"; CHAPTER 8 AN ARCHITECTURE OF MOBILITY; CHAPTER 9 THE STRIP; "THE BILLBOARD WAR"; CHAPTER 10 WHEN SEPARATE SPHERES COLLIDE.

Résumé :

In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.

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Données liées


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