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Buyways : Billboards, Automobiles, and the American Landscape.

Autor: Catherine Gudis
Editora: London : Routledge, 2004.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.
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Detalhes

Gênero/Forma: Electronic books
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Catherine Gudis
ISBN: 9780203494639 0203494636
Número OCLC: 475897459
Descrição: 1 online resource (350 pages)
Conteúdos: BOOK COVER; TITLE; COPYRIGHT; CONTENTS; INTRODUCTION; CHAPTER 1 BEFORE THE CAR; A NATION ON WHEELS; CHAPTER 2 THE CULTURE OF MOBILITY; CHAPTER 3 PRODUCING MOBILE AUDIENCES AND CORRIDORS OF CONSUMPTION; CHAPTER 4 THE AESTHETICS OF SPEED AND THE POWERS OF "PICTURIZATION"; CHAPTER 5 MODERN ART AND ADVERTISING; VISUALIZING DISTRIBUTION; CHAPTER 6 THE CONSOLIDATION AND GROWTH OF NATIONAL ADVERTISING; CHAPTER 7 TRAFFIC AND TRADE: "BUYING POWER IN MOTION"; CHAPTER 8 AN ARCHITECTURE OF MOBILITY; CHAPTER 9 THE STRIP; "THE BILLBOARD WAR"; CHAPTER 10 WHEN SEPARATE SPHERES COLLIDE.

Resumo:

In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.

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