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Buyways : billboards, automobiles, and the American landscape

Author: Catherine Gudis
Publisher: New York : Routledge, 2004.
Series: Cultural spaces series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Catherine Gudis
ISBN: 0415934540 9780415934541 0415934559 9780415934558 9780203494639 0203494636
OCLC Number: 52819591
Description: viii, 333 pages : illustrations (some color) ; 25 cm.
Contents: Before the car --
Producing a landscape of signs --
A nation on wheels --
The culture of mobility --
Producing mobile audiences and corridors of consumption --
The aesthetics of speed and the powers of "picturization" --
Modern art and advertising --
Distributing traffic and trade: decentralization and the birth of the strip --
Visualizing distribution --
The consolidation and growth of national advertising --
Traffic and trade: "buying power in motion" --
An architecture of mobility --
The strip --
"The billboard war": scenic sisters and the business of highway beautification --
"The billboard war" --
When separate spheres collide --
The pastoral view --
"Billboard barons" --
Zoning and the road to federal legislation --
Losers and winners --
Conclusion: the road ahead.
Series Title: Cultural spaces series.
Responsibility: Catherine Gudis.
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"'I found the book very interesting and was impressed by both the clarity and confidence of the writing, and by the conceptualization of the project.' - Stuart Ewen"

 
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