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Buyways : billboards, automobiles, and the American landscape

Autor: Catherine Gudis
Editorial: New York : Routledge, 2004.
Serie: Cultural spaces series.
Edición/Formato:   Libro impreso : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.
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Detalles

Género/Forma: History
Tipo de material: Recurso en Internet
Tipo de documento Libro, Recurso internet
Todos autores / colaboradores: Catherine Gudis
ISBN: 0415934540 9780415934541 0415934559 9780415934558 9780203494639 0203494636
Número OCLC: 52819591
Descripción: viii, 333 pages : illustrations (some color) ; 25 cm.
Contenido: Before the car --
Producing a landscape of signs --
A nation on wheels --
The culture of mobility --
Producing mobile audiences and corridors of consumption --
The aesthetics of speed and the powers of "picturization" --
Modern art and advertising --
Distributing traffic and trade: decentralization and the birth of the strip --
Visualizing distribution --
The consolidation and growth of national advertising --
Traffic and trade: "buying power in motion" --
An architecture of mobility --
The strip --
"The billboard war": scenic sisters and the business of highway beautification --
"The billboard war" --
When separate spheres collide --
The pastoral view --
"Billboard barons" --
Zoning and the road to federal legislation --
Losers and winners --
Conclusion: the road ahead.
Título de la serie: Cultural spaces series.
Responsabilidad: Catherine Gudis.
Más información:

Resumen:

Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental  Leer más

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"'I found the book very interesting and was impressed by both the clarity and confidence of the writing, and by the conceptualization of the project.' - Stuart Ewen"

 
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