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Buyways : billboards, automobiles, and the American landscape

Author: Catherine Gudis
Publisher: New York : Routledge, 2004.
Series: Cultural spaces series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Gudis, Catherine.
Buyways.
New York : Routledge, 2004
(DLC) 2003017457
(OCoLC)52819591
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catherine Gudis
ISBN: 0203494636 9780203494639
OCLC Number: 62245700
Description: 1 online resource (viii, 333 p.) : ill. (some col.)
Contents: Before the car --
Producing a landscape of signs --
A nation on wheels --
The culture of mobility --
Producing mobile audiences and corridors of consumption --
The aesthetics of speed and the powers of "picturization" --
Modern art and advertising --
Distributing traffic and trade: decentralization and the birth of the strip --
Visualizing distribution --
The consolidation and growth of national advertising --
Traffic and trade: "buying power in motion" --
An architecture of mobility --
The strip --
"The billboard war": scenic sisters and the business of highway beautification --
"The billboard war" --
When separate spheres collide --
The pastoral view --
"Billboard barons" --
Zoning and the road to federal legislation --
Losers and winners --
Conclusion: the road ahead.
Series Title: Cultural spaces series.
Responsibility: Catherine Gudis.

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