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Buyways : billboards, automobiles, and the American landscape

Auteur : Catherine Gudis
Éditeur: New York ; London Routledge 2004.
Édition/format:   Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Base de données:WorldCat
Résumé:

Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental  Lire la suite...

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Détails

Type de document: Livre
Tous les auteurs / collaborateurs: Catherine Gudis
ISBN: 0415934559 9780415934558
Numéro OCLC: 758184752
Notes: Índices.
Description: VIII, 333 p. il.
Contenu: Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Wheels 3. The Culture of Mobility 4. Producing Mobile Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of "Picturization" 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentralization and the Birth of the Strip 7. Visualizing Distribution 8. The Consolidation and Growth of National Advertising 9. Traffic and Trade: "Buying Power in Motion" 10. An Architecture of Mobility 11. The Strip Part III: "The Billboard War": Scenic Sisters and the Business of Highway Beautification 12. "The Billboard War" 13. When Separate Spheres Collide 14. The Pastoral View 15. "Billboard Barons" 16. Zoning and the Road to Federal Legislation 17. Losers and Winners Conclusion: The Road Ahead Acknowledgments Notes Bibliography Illustration Credits Index
Responsabilité: Catherine Cudis.

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"'I found the book very interesting and was impressed by both the clarity and confidence of the writing, and by the conceptualization of the project.' - Stuart Ewen"

 
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