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Buyways : billboards, automobiles, and the American landscape

저자: Catherine Gudis
출판사: New York ; London Routledge 2004.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:

Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental  더 읽기…

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모든 저자 / 참여자: Catherine Gudis
ISBN: 0415934559 9780415934558
OCLC 번호: 758184752
메모: Índices.
설명: VIII, 333 p. il.
내용: Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Wheels 3. The Culture of Mobility 4. Producing Mobile Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of "Picturization" 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentralization and the Birth of the Strip 7. Visualizing Distribution 8. The Consolidation and Growth of National Advertising 9. Traffic and Trade: "Buying Power in Motion" 10. An Architecture of Mobility 11. The Strip Part III: "The Billboard War": Scenic Sisters and the Business of Highway Beautification 12. "The Billboard War" 13. When Separate Spheres Collide 14. The Pastoral View 15. "Billboard Barons" 16. Zoning and the Road to Federal Legislation 17. Losers and Winners Conclusion: The Road Ahead Acknowledgments Notes Bibliography Illustration Credits Index
책임: Catherine Cudis.

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"'I found the book very interesting and was impressed by both the clarity and confidence of the writing, and by the conceptualization of the project.' - Stuart Ewen"

 
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