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Buyways : Billboards, Automobiles, and the American Landscape.

Author: Gudis, Catherine.
Publisher: Taylor & Francis 2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gudis, Catherine.
ISBN: 1280240288 9781280240287
OCLC Number: 824537109
Description: 1 online resource.

Abstract:

In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers. Rather than being place-based, the geography of consumption has become increasingly placeless. Concurrently, as our own potential for rapid mobility has expanded, the natural space of America has become increasingly commodified-an argument that can be extended to the ultimate placeless space-the Internet.

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