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Buyways : Billboards, Automobiles, and the American Landscape.

Autor: Gudis, Catherine
Editora: Taylor & Francis 2004.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
In Buyways , Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and  Ler mais...
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Detalhes

Gênero/Forma: Electronic books
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Gudis, Catherine
ISBN: 1280240288 9781280240287
Número OCLC: 824537109
Descrição: 1 online resource.

Resumo:

In Buyways , Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers. Rather than being place-based, the geography of consumption has become increasingly placeless. Concurrently, as our own potential for rapid mobility has expanded, the natural space of America has become increasingly commodified-an argument that can be extended to the ultimate placeless space-the Internet.

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