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Buyways : Billboards, Automobiles, and the American Landscape.

著者: Gudis, Catherine
出版商: Taylor & Francis 2004.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
In Buyways , Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and  再读一些...
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类型/形式: Electronic books
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Gudis, Catherine
ISBN: 1280240288 9781280240287
OCLC号码: 824537109
描述: 1 online resource.

摘要:

In Buyways , Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers. Rather than being place-based, the geography of consumption has become increasingly placeless. Concurrently, as our own potential for rapid mobility has expanded, the natural space of America has become increasingly commodified-an argument that can be extended to the ultimate placeless space-the Internet.

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