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Buyways : billboards, automobiles, and the American landscape

作者: Catherine Gudis
出版商: New York : Routledge, 2004.
叢書: Cultural spaces series
版本/格式:   電腦檔案 : 英語所有版本和格式的總覽
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Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental  再讀一些...

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類型/形式: Online-Publikation
資料類型: 網際網路資源
文件類型 網際網路資源, 電腦檔案
所有的作者/貢獻者: Catherine Gudis
ISBN: 9780203494639 0203494636 9780415934541 0415934540 9780415934558 0415934559
OCLC系統控制編碼: 873905161
描述: 1 online resource.
内容: Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Wheels 3. The Culture of Mobility 4. Producing Mobile Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of "Picturization" 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentralization and the Birth of the Strip 7. Visualizing Distribution 8. The Consolidation and Growth of National Advertising 9. Traffic and Trade: "Buying Power in Motion" 10. An Architecture of Mobility 11. The Strip Part III: "The Billboard War": Scenic Sisters and the Business of Highway Beautification 12. "The Billboard War" 13. When Separate Spheres Collide 14. The Pastoral View 15. "Billboard Barons" 16. Zoning and the Road to Federal Legislation 17. Losers and Winners Conclusion: The Road Ahead Acknowledgments Notes Bibliography Illustration Credits Index
叢書名: Cultural spaces series
責任: Catherine Gudis.

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"'I found the book very interesting and was impressed by both the clarity and confidence of the writing, and by the conceptualization of the project.' - Stuart Ewen"

 
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