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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/18780242 Title: Cable TV advertising : in search of the right formula Author: Rajeev Batra; Rashi Glazer; Columbia University. Center for Telecommunications and Information Studies; Coopers & Lybrand Publisher: New York : Quorum Books, 1989. ISBN/ISSN: 0899304060 9780899304069 OCLC:18780242

  
  

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• Cable television advertising -- United States -- Congresses.
• United States -- Television advertising
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Cable TV advertising : in search of the right formula

Author:	Rajeev Batra; Rashi Glazer; Columbia University. Center for Telecommunications and Information Studies.; Coopers & Lybrand.
Publisher:	New York : Quorum Books, 1989.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.