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Call to action : secret formulas to improve online results

Author: Bryan Eisenberg; Jeffrey Eisenberg
Publisher: Austin, Tex. : Wizard Academy Press, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The authors take readers through the five phases that comprise web site development and provide help in understanding the roles of usability, information architecture and search engine optimization in the context of conversion rate marketing.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bryan Eisenberg; Jeffrey Eisenberg
ISBN: 1932226397 9781932226393
OCLC Number: 60595889
Description: xii, 314 pages : illustrations ; 26 cm
Responsibility: Bryan Eisenberg & Jeffrey Eisenberg.
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Abstract:

The authors take readers through the five phases that comprise web site development and provide help in understanding the roles of usability, information architecture and search engine optimization in the context of conversion rate marketing.

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