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Cambridge marketing handbook : services

Author: Andrew Hatcher
Publisher: London : KoganPage, 2013.
Series: Cambridge Marketing Handbooks.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This handbook offers perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this means for the marketing of services.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cambridge handbook of services marketing
(OCoLC)827951073
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrew Hatcher
ISBN: 9780749470784 074947078X 1306153999 9781306153997 9781784024727 1784024724
OCLC Number: 865082622
Description: 1 online resource.
Contents: Chapter 1. Immaterial products services marketing in the age of awareness --
chapter 2. Defining the servicescape --
chapter 3. Understanding customers and their behaviour --
chapter 4. Customer expectations and perceptions --
chapter 5. Customer relationships --
chapter 6. Standards and quality --
chapter 7. People power --
chapter 8. Physical evidence --
chapter 9. Powerful processes --
chapter 10. Keeping the promise.
Series Title: Cambridge Marketing Handbooks.
Responsibility: Andrew Hatcher.

Abstract:

Cambridge Marketing Handbook: Process - Services offers a fresh perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this  Read more...

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