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Campaign advertising and American democracy
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Campaign advertising and American democracy

Author: Michael M Franz; et al
Publisher: Philadelphia : Temple University Press, 2007, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
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Additional Physical Format: Online version:
Campaign advertising and American democracy.
Philadelphia : Temple University Press, 2007, c2008
(OCoLC)631887497
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael M Franz; et al
ISBN: 9781592134557 1592134556 9781592134564 1592134564
OCLC Number: 144547605
Description: xiv, 197 p. : ill. ; 23 cm.
Contents: List of figures and tables --
Preface --
1. Campaign advertising : the whipping boy of American politics --
2. Campaign ads as information supplements : a spillover theory of advertising effects --
3. Measuring exposure to campaign ads --
4. Tracking the volume and content of political advertising --
5. What, when, and where : making sense of campaign advertising --
6. What did they know and when did they know it? --
7. Campaign advertising and voter attitudes toward the political process --
8. Campaign advertising and citizen participation --
9. Advertising tone and political engagement --
10. Campaign advertising and American democracy --
Appendix A : Assessing the validity of the CMAG tracking data --
Appendix B : Assessing the reliability of the CMAG storyboard coding --
Appendix C : Data set and variables --
Appendix D : Wisconsin advertising project coding sheet for 2000 ads --
Appendix E : Wisconsin advertising project coding sheet for 2004 ads --
Notes --
References --
Index.
Responsibility: Michael M. Franz ... [et al.].
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Abstract:

Show that ads disseminate information about the candidates and generate voter interest. This book says that advertising even prompts voters to feel confident about the functioning of American  Read more...

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"This is a significant achievement" Michael Hagen, Temple University "The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required Read more...

 
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