Find a copy in the library
Finding libraries that hold this item...
Details
| Additional Physical Format: | Online version: Campaign advertising and American democracy. Philadelphia : Temple University Press, 2007, c2008 (OCoLC)631887497 |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Michael M Franz; et al |
| ISBN: | 9781592134557 1592134556 9781592134564 1592134564 |
| OCLC Number: | 144547605 |
| Description: | xiv, 197 p. : ill. ; 23 cm. |
| Contents: | List of figures and tables -- Preface -- 1. Campaign advertising : the whipping boy of American politics -- 2. Campaign ads as information supplements : a spillover theory of advertising effects -- 3. Measuring exposure to campaign ads -- 4. Tracking the volume and content of political advertising -- 5. What, when, and where : making sense of campaign advertising -- 6. What did they know and when did they know it? -- 7. Campaign advertising and voter attitudes toward the political process -- 8. Campaign advertising and citizen participation -- 9. Advertising tone and political engagement -- 10. Campaign advertising and American democracy -- Appendix A : Assessing the validity of the CMAG tracking data -- Appendix B : Assessing the reliability of the CMAG storyboard coding -- Appendix C : Data set and variables -- Appendix D : Wisconsin advertising project coding sheet for 2000 ads -- Appendix E : Wisconsin advertising project coding sheet for 2004 ads -- Notes -- References -- Index. |
| Responsibility: | Michael M. Franz ... [et al.]. |
| More information: |
Abstract:
Reviews
Publisher Synopsis
"This is a significant achievement" Michael Hagen, Temple University "The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." Choice "Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations." Political Science Quarterly "[T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy." Medienwissenschaft, Issue 4, 2008 Read more...
Tags
Similar Items
Related Subjects:(12)
- Political campaigns -- United States.
- Advertising, Political -- United States.
- Politieke communicatie.
- Verkiezingscampagnes.
- Reclame.
- Kiesgedrag.
- Verenigde Staten.
- Politische Kampagne.
- Wahlkampf.
- Politische Werbung.
- USA.
- Präsidentenwahl.
User lists with this item (4)
- Things to Check Out(14 items)
by croby updated 2010-09-13
- New Public Administration Books @ Hamline University(152 items)
by kborowske updated 2011-08-26
- 2009 January(250 items)
by CollinCPCLibrary updated 2009-06-29
- Base political Ad info(5 items)
by nathan2461
