skip to content
Campaign communication and political marketing Preview this item
ClosePreview this item
Checking...

Campaign communication and political marketing

Author: Philippe J Maarek
Publisher: Chichester, West Sussex, United Kingdom ; Malden, MA : Wiley-Blackwell, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Maarek, Philippe J.
Campaign Communication and Political Marketing.
Hoboken : John Wiley & Sons, ©2011
(OCoLC)663445407
(DLC) 2011001825
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philippe J Maarek
ISBN: 9781444340686 1444340689 1283407388 9781283407380
OCLC Number: 784883480
Description: 1 online resource (xiv, 268 pages) : illustrations
Contents: Birth and rise of political marketing in the United States --
Political marketing: a global approach --
The means of analysis and information --
The traditional tools --
Audiovisual tools --
Direct marketing methods --
The growing importance of the Internet --
Structure and organization of the campaign --
The particularities of local campaigns --
Conclusion: how to use this book ... --
Appendices. 1: Memorandum of understanding between the Bush and Kerry campaigns for the 2004 televised debates (extract) --
2: Internet "final rules" decided by the Federal Elections Commission, March 27, 2006. Cover; Series page; Title page; Copyright; Dedication; Figures; Tables; Introduction; Part I The rise of modern political communication; 1 Birth and rise of political marketing in the United States; 1.1 The grounds for development of modern political marketing in the United States; 1.2 The main stages in the evolution of political marketing in the United States; Part II The foundations of modern political marketing; 2 Political marketing: a global approach; 2.1 The foundations of political marketing; 2.2 Main stages of the political marketing process; 3 The means of analysis and information. 3.1 The general operative framework for informational and analytical tools3.2 The different types of informational and analytical tools; Part III Political marketing tools; 4 The traditional tools; 4.1 Interactive tools; 4.2 Unidirectional tools; 5 Audiovisual tools; 5.1 The complexity of practice of the audiovisual means by political communication; 5.2 Principal applications of audiovisual means to political communication; 6 Direct marketing methods; 6.1 Direct marketing rediscovers traditional media; 6.2 The use of audiovisual media for direct marketing. 7 The growing importance of the Internet7.1 The multiple aspects of the Internet; 7.2 The main kinds of Internet use for political communication; Part IV The actual running of election campaigns; 8 Structure and organization of the campaign; 8.1 The campaign set up; 8.2 Establishing campaign headquarters; 8.3 The problem of finance; 8.4 The staff; 9 The particularities of local campaigns; 9.1 The coexistence of local and national campaigns; 9.2 The preferred communication means of local campaigns; Conclusion: how to use this book ... Appendix 1: Memorandum of Understanding between the Bush and Kerry Campaigns for the 2004 Televised Debates (extract)Memorandum of understanding; Appendix 2: Internet "Final Rules" decided by the Federal Elections Commission, March 27, 2006; Internet Final Rules; Background; Final Rules; Bibliography; Index.
Other Titles: Campaign communication & political marketing
Responsibility: Philippe J. Maarek.

Abstract:

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"This book provides a detailed and highly valuable account of the organizational processes that are driving these trends, but with important critical insights into improving the civic efficacy of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/784883480> # Campaign communication and political marketing
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
    library:oclcnum "784883480" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/628784049#Topic/marketing_political_aspects> ; # Marketing--Political aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/628784049#Place/united_states> ; # United States
    schema:about <http://id.worldcat.org/fast/1919741> ; # Politics and government
    schema:about <http://experiment.worldcat.org/entity/work/data/628784049#Topic/political_science_political_process_general> ; # POLITICAL SCIENCE--Political Process--General
    schema:about <http://id.loc.gov/authorities/subjects/sh2008100037> ; # Communication in politics--United States
    schema:about <http://id.worldcat.org/fast/870243> ; # Communication in politics
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States
    schema:about <http://id.worldcat.org/fast/1069212> ; # Political campaigns
    schema:about <http://id.loc.gov/authorities/subjects/sh2008109540> ; # Political campaigns--United States
    schema:about <http://dewey.info/class/324.7/> ;
    schema:alternateName "Campaign communication & political marketing" ;
    schema:author <http://viaf.org/viaf/71394257> ; # Philippe J. Maarek
    schema:bookFormat schema:EBook ;
    schema:datePublished "2011" ;
    schema:description ""Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--"@en ;
    schema:description "Cover; Series page; Title page; Copyright; Dedication; Figures; Tables; Introduction; Part I The rise of modern political communication; 1 Birth and rise of political marketing in the United States; 1.1 The grounds for development of modern political marketing in the United States; 1.2 The main stages in the evolution of political marketing in the United States; Part II The foundations of modern political marketing; 2 Political marketing: a global approach; 2.1 The foundations of political marketing; 2.2 Main stages of the political marketing process; 3 The means of analysis and information."@en ;
    schema:description "Birth and rise of political marketing in the United States -- Political marketing: a global approach -- The means of analysis and information -- The traditional tools -- Audiovisual tools -- Direct marketing methods -- The growing importance of the Internet -- Structure and organization of the campaign -- The particularities of local campaigns -- Conclusion: how to use this book ... -- Appendices. 1: Memorandum of understanding between the Bush and Kerry campaigns for the 2004 televised debates (extract) -- 2: Internet "final rules" decided by the Federal Elections Commission, March 27, 2006."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/628784049> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/663445407> ;
    schema:name "Campaign communication and political marketing"@en ;
    schema:productID "784883480" ;
    schema:url <http://www.myilibrary.com?id=340738> ;
    schema:url <http://www.myilibrary.com?id=340738&ref=toc> ;
    schema:url <http://ebookcentral.proquest.com/lib/ucm/detail.action?docID=792647> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509970> ;
    schema:url <http://lib.myilibrary.com/detail.asp?ID=340738> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=792647> ;
    schema:url <http://lib.myilibrary.com?id=340738> ;
    schema:workExample <http://worldcat.org/isbn/9781444340686> ;
    schema:workExample <http://worldcat.org/isbn/9781283407380> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/784883480> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/628784049#Topic/political_science_political_process_general> # POLITICAL SCIENCE--Political Process--General
    a schema:Intangible ;
    schema:name "POLITICAL SCIENCE--Political Process--General"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008100037> # Communication in politics--United States
    a schema:Intangible ;
    schema:name "Communication in politics--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008109540> # Political campaigns--United States
    a schema:Intangible ;
    schema:name "Political campaigns--United States"@en ;
    .

<http://id.worldcat.org/fast/1069212> # Political campaigns
    a schema:Intangible ;
    schema:name "Political campaigns"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States
    a schema:Place ;
    schema:name "United States" ;
    .

<http://id.worldcat.org/fast/1919741> # Politics and government
    a schema:Intangible ;
    schema:name "Politics and government"@en ;
    .

<http://id.worldcat.org/fast/870243> # Communication in politics
    a schema:Intangible ;
    schema:name "Communication in politics"@en ;
    .

<http://lib.myilibrary.com?id=340738>
    rdfs:comment "Connect to MyiLibrary resource." ;
    .

<http://lib.myilibrary.com/detail.asp?ID=340738>
    rdfs:comment "(Single User Access)" ;
    .

<http://viaf.org/viaf/71394257> # Philippe J. Maarek
    a schema:Person ;
    schema:familyName "Maarek" ;
    schema:givenName "Philippe J." ;
    schema:name "Philippe J. Maarek" ;
    .

<http://worldcat.org/isbn/9781283407380>
    a schema:ProductModel ;
    schema:isbn "1283407388" ;
    schema:isbn "9781283407380" ;
    .

<http://worldcat.org/isbn/9781444340686>
    a schema:ProductModel ;
    schema:isbn "1444340689" ;
    schema:isbn "9781444340686" ;
    .

<http://www.worldcat.org/oclc/663445407>
    a schema:CreativeWork ;
    rdfs:label "Campaign Communication and Political Marketing." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/784883480> ; # Campaign communication and political marketing
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.