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Campaign craft : the strategies, tactics, and art of political campaign management

Author: Daniel M Shea
Publisher: Westport, Conn. : Praeger, 1996.
Series: Praeger series in political communication.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Shea, Daniel M.
Campaign craft.
Westport, Conn. : Praeger, 1996
(OCoLC)604975958
Online version:
Shea, Daniel M.
Campaign craft.
Westport, Conn. : Praeger, 1996
(OCoLC)608114082
Document Type: Book
All Authors / Contributors: Daniel M Shea
ISBN: 0275954587 9780275954581 0275954595 9780275954598
OCLC Number: 34624566
Description: xvi, 265 pages ; 24 cm.
Contents: Series Foreword / Robert E. Denton, Jr. --
1. Introduction: The Contemporary Campaign Craft --
2. The Importance of a Campaign Plan --
3. The Campaign Context --
4. Demographic Research: Theory of Aggregate Inference --
5. Prior Electoral Targeting --
6. Opposition Research: Let's Look at the Record --
7. How to Become a Wise Consumer of Campaign Polling / Jesse Marquette --
8. Developing a Campaign Theme --
9. Devising a Campaign Strategy --
10. Fund-raising Strategy, Tactics, and Tips --
11. Paid Media / Mark R. Weaver --
12. The Advantages and Perils of Earned Media --
13. Returning of the Grassroots.
Series Title: Praeger series in political communication.
Responsibility: Daniel M. Shea.

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