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Campaign craft : the strategies, tactics, and art of political campaign management

Author: Daniel M Shea; Michael John Burton
Publisher: Westport, Conn. : Praeger Publishers, 2006.
Series: Praeger series in political communication.
Edition/Format:   Print book : English : 3rd ed
Summary:

With careful attention and hard work, average citizens can oversee sophisticated, state-of-the-art political campaigns. This book covers various aspects of political campaigns, from understanding the  Read more...

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Additional Physical Format: Online version:
Shea, Daniel M.
Campaign craft.
Westport, Conn. : Praeger Publishers, 2006
(OCoLC)606129293
Online version:
Shea, Daniel M.
Campaign craft.
Westport, Conn. : Praeger Publishers, 2006
(OCoLC)607839273
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Daniel M Shea; Michael John Burton
ISBN: 0275989038 9780275989033 0275990044 9780275990046
OCLC Number: 62896528
Description: xvi, 235 pages : illustrations ; 25 cm.
Contents: Series foreword --
Acknowledgments --
List of figures and tables --
1. Introduction : Consultant-centered campaigns --
2. The campaign plan --
pt. 1. The lay of the land : understanding the campaign context --
3. The context of the race --
4. Demographic research : the theory of aggregate inference --
5. Candidate and opposition profiles : looking at the record --
pt. 2. Strategic thinking --
6. Prior electoral targeting --
7. Polling : the focus of strategic vision --
8. General strategy --
pt. 3. Voter contact techniques --
9. Fundraising strategy and tactics --
10. Strategic communications --
11. News coverage --
12. Returning to the grassroots --
13. Conclusion : The future of political campaign organization --
References --
Index.
Series Title: Praeger series in political communication.
Responsibility: Daniel M. Shea and Michael John Burton.
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"Aptly named, because campaigning is a craft as well as a science and an art, this updated undergraduate text describes the history and logic of campaigns up to the highly technological and Read more...

 
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