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The campaign manager : running and winning local elections

Author: Catherine M Shaw
Publisher: Boulder, CO : Westview Press, ©2010.
Edition/Format:   eBook : Document : English : 4th edView all editions and formats
Database:WorldCat
Summary:
Provides advice on managing a local political campaign, including information and tips on precinct analysis, organizing a team and volunteers, brochures, fund-raising, lawn signs, targeting voters, the media, issues, getting on the vote, and other related topics.
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Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Shaw, Catherine M. (Catherine Marie), 1955-
Campaign manager.
Boulder, CO : Westview Press, ©2010
(DLC) 2009031172
(OCoLC)419811042
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catherine M Shaw
ISBN: 9780813391700 0813391709
OCLC Number: 701109809
Description: 1 online resource (xvii, 427 pages) : illustrations
Contents: Precinct analysis : the sinners, the saints, and the savables --
The campaign team --
The campaign brochure --
The volunteer organization --
Fund-raising --
Lawn signs --
Targeting voters --
Media --
The candidate --
The issue-based campaign --
Getting out the vote (GOTV) --
The campaign flowchart --
After the ball.
Responsibility: Catherine Shaw.

Abstract:

The complete guide to executing successful local political campaigns, packed with expert insights and updates on current trends  Read more...

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"This is an important book for anyone interested in modern campaign management. Candidates, party activists, seasoned professionals, and budding consultants will all find wisdom in Shaw's pages. In Read more...

 
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