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Campaigning to the new American electorate : advertising to Latino voters

Author: Marisa Abrajano
Publisher: Stanford, Calif. : Stanford University Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Abrajano (political science, U. of California-San Diego) investigates whether ethnic political campaigns are successful at winning ethnic minority votes, and examines the consequences, if any, that ethnic political campaigns have on the political health and well being of that segment of the ethnic group being targeted. To these ends, she looks at the Spanish-language and English-language televised political  Read more...
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Additional Physical Format: Online version:
Abrajano, Marisa, 1977-
Campaigning to the new American electorate.
Stanford, Calif. : Stanford University Press, ©2010
(OCoLC)742274958
Document Type: Book
All Authors / Contributors: Marisa Abrajano
ISBN: 9780804768955 0804768951 9780804768962 080476896X
OCLC Number: 494691329
Description: x, 198 pages : illustrations ; 24 cm
Contents: Campaigning to a changing American electorate --
A theory of information-based advertising --
Campaigning to ethnic and racial minorities in the U.S. --
Candidates' advertising strategies --
Advertising effects on the Latino vote --
The consequences of an information-based advertising strategy --
The future of ethnically targeted campaigns --
Epilogue : the 2008 campaigns.
Responsibility: Marisa A. Abrajano.

Abstract:

Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and  Read more...

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"Campaigning to the New American Electorate is an impressive first entry in what will surely become a stape subfield in Latino political studies, as more scholars employ sophisticated data analysis Read more...

 
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