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|Additional Physical Format:||Online version:
Abrajano, Marisa, 1977-
Campaigning to the new American electorate.
Stanford, Calif. : Stanford University Press, ©2010
|All Authors / Contributors:||
|ISBN:||9780804768955 0804768951 9780804768962 080476896X|
|Description:||x, 198 pages : illustrations ; 24 cm|
|Contents:||Campaigning to a changing American electorate --
A theory of information-based advertising --
Campaigning to ethnic and racial minorities in the U.S. --
Candidates' advertising strategies --
Advertising effects on the Latino vote --
The consequences of an information-based advertising strategy --
The future of ethnically targeted campaigns --
Epilogue : the 2008 campaigns.
|Responsibility:||Marisa A. Abrajano.|
"Campaigning to the New American Electorate is an impressive first entry in what will surely become a stape subfield in Latino political studies, as more scholars employ sophisticated data analysis
- Advertising, Political -- United States.
- Political campaigns -- United States.
- Hispanic Americans -- Politics and government.
- Advertising, Political.
- Political campaigns.
- United States.