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Campaigns and elections American style

Autore: James A Thurber; Candice J Nelson
Editore: Boulder, CO : Westview Press, ©2010.
Serie: Transforming American politics series (2002)
Edizione/Formato:   Libro : English : 3rd edVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Offers information on practical campaign politics. This title explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers  Per saperne di più…

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Tipo documento: Book
Tutti gli autori / Collaboratori: James A Thurber; Candice J Nelson
ISBN: 9780813344195 0813344190
Numero OCLC: 213448098
Descrizione: xii, 339 pages : illustrations ; 23 cm.
Contenuti: Understanding the dynamics and the transformation of American campaigns / James A. Thurber --
Creating a winning campaign strategy / David Winston --
The use of survey research in campaigns / Glen Bolger --
Strategics and tactics of fund-raising in 2008 / Candice J. Nelson --
Fund-raising strategies in the 2008 presidential campaign / Anthony Corrado --
The selling of the president in a converged media age / Leonard Steinhorn --
How the media covered the 2008 election: the role of earned media / Dotty Lynch --
Fieldwork in contemporary election campaigns / Paul S. Herrnson --
Dimensions of campaigns in the age of digital networks / Alan Rosenblatt --
Election law is the new rock and roll / Chris Sautter --
Campaign ethic in a changing world / Carol A. Whitney --
Madness in Michigan : a microcosm of election American style / David A. Dulio --
Campaigns matter / Candice J. Nelson.
Titolo della serie: Transforming American politics series (2002)
Responsabilità: edited by James A. Thurber and Candice J. Nelson.

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""Campaigns and Elections American Style" combines penetrating analysis from top scholars with inside insights from some of the top campaign practitioners in the country. That combination of Per saperne di più…

 
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