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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/31132697 Title: Campaigns and elections American style Author: James A Thurber; Candice J Nelson Publisher: Boulder : Westview Press, 1995. ISBN/ISSN: 0813319668 9780813319667 0813319676 9780813319674 OCLC:31132697

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Campaigns and elections American style

Author:	James A Thurber; Candice J Nelson
Publisher:	Boulder : Westview Press, 1995.
Series:	Transforming American politics.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Campaigns and elections American style. Boulder : Westview Press, 1995 (OCoLC)623118434
Document Type:	Book
All Authors / Contributors:	James A Thurber; Candice J Nelson Find more information about:
ISBN:	0813319668 9780813319667 0813319676 9780813319674
OCLC Number:	31132697
Description:	xx, 256 p. : ill. ; 24 cm.
Contents:	The transformation of American campaigns / James A. Thurber -- The principles of planning / William R. Sweeney -- Who will vote for you and why : designing strategy and theme / Joel Bradshaw -- Contemporary strategy and agenda setting / Denise Baer -- Strategy and tactics for campaign fundraising / David Himes -- Competition, contributions, and money in 1992 / Frank J. Sorauf -- Paid media advertising / Jay Bryant -- Winning through advertising : it's all in the context / Steven Ansolabehere and Shanto Iyengar -- The best campaign wins : local press coverage of nonpresidential races / Anita Dunn --Reporting campaigns : reforming the press / John R. Petrocik -- Organizing the field / Will Robinson -- Field work, political parties, and volunteerism / Paul S. Herrnson -- Political polling : from the beginning to the center / William R. Hamilton -- The promising adolescence of campaign surveys / Raymond E. Wolfinger -- The ethics of political campaigns / Wilma Goldstein -- Campaign ethics and political trust / Linda L. Fowler -- Strategic perspectives on the 1992 campaign / Samuel Popkin -- Do campaigns matter? / Marni Ezra and Candice J. Nelson.
Series Title:	Transforming American politics.
Responsibility:	edited by James A. Thurber and Candice J. Nelson.
More information:	Contributor biographical information Publisher description

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