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Campaigns and elections American style

Author: James A Thurber; Candice J Nelson
Publisher: Boulder, CO : Westview Press, ©2010.
Series: Transforming American politics series (2002)
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Campaigns and elections American style.
Boulder, CO : Westview Press, ©2010
(DLC) 2009015957
(OCoLC)213448098
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James A Thurber; Candice J Nelson
ISBN: 9780813391588 081339158X 9780786730094 0786730099
OCLC Number: 773692730
Description: 1 online resource (xii, 339 pages) : illustrations.
Contents: Understanding the dynamics and the transformation of American campaigns / James A. Thurber --
Creating a winning campaign strategy / David Winston --
The use of survey research in campaigns / Glen Bolger --
Strategics and tactics of fund-raising in 2008 / Candice J. Nelson --
Fund-raising strategies in the 2008 presidential campaign / Anthony Corrado --
The selling of the president in a converged media age / Leonard Steinhorn --
How the media covered the 2008 election: the role of earned media / Dotty Lynch --
Fieldwork in contemporary election campaigns / Paul S. Herrnson --
Dimensions of campaigns in the age of digital networks / Alan Rosenblatt --
Election law is the new rock and roll / Chris Sautter --
Campaign ethic in a changing world / Carol A. Whitney --
Madness in Michigan : a microcosm of election American style / David A. Dulio --
Campaigns matter / Candice J. Nelson.
Series Title: Transforming American politics series (2002)
Responsibility: edited by James A. Thurber and Candice J. Nelson.

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Offers information on practical campaign politics. This title explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers  Read more...

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