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Campus CEO : the student entrepreneur's guide to launching a multimillion-dollar business

Author: Randal Pinkett
Publisher: Chicago, IL : Kaplan Pub., ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Every year, hundreds of thousands of students in the U.S. enter college totally clueless as to their choice of a major, and even less sure about what they will do with the rest of their lives. But for a growing number of students, the financial pressures of college are far more taxing than the academic rigors of campus life. As a result, many students rely heavily on financial aid, loans, part-time jobs, strict  Read more...
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Document Type: Book
All Authors / Contributors: Randal Pinkett
ISBN: 9781419593710 1419593714 9780739486566 073948656X
OCLC Number: 76416593
Notes: Includes index.
Description: xx, 268 pages : illustrations ; 23 cm
Contents: About the author --
Introduction : New-school thinking --
the entrepreneur's mindset --
pt. 1. Starting your business --
1. All campuses are not created equal : weighing your options --
2. What business should you launch, and when? --
3. Put it on paper : creating a powerful business plan --
4. Structure supports success : laying a strong foundation --
5. High tech and low cost : gaining the technology edge --
pt. 2. Financing your business --
6. Show me the money : raising capital --
7. Financial statements 101 : understanding the basics of business finance --
8. Follow the rules : managing risk and playing it safe --
pt. 3. Balancing business and education --
9. Build a winning team : tapping a brilliant workforce --
10. Take it, it's yours : leveraging campus resources --
11. "Type A" : maintaining good grades and a healthy focus --
12. Networking works : profiting from professors and mentors --
pt. 4. Growing your business --
13. Why you must tell everybody : marketing and public relations --
14. Take it to the next level : expanding beyond your own campus --
15. Ten mistakes every campus CEO makes, and how to avoid them --
16. Final advice : seven universal lessons for every entrepreneur --
Index.
Responsibility: Randal Pinkett.
More information:

Abstract:

Every year, hundreds of thousands of students in the U.S. enter college totally clueless as to their choice of a major, and even less sure about what they will do with the rest of their lives. But for a growing number of students, the financial pressures of college are far more taxing than the academic rigors of campus life. As a result, many students rely heavily on financial aid, loans, part-time jobs, strict budgets, and whatever money their parents can afford to send them. Many students take dead-end jobs with no relevance to their college programs, while others even work on a full-time basis--sacrificing grades for dollars--and unwittingly setting themselves up to become college drop-outs. However, students don't have to suffer through a penniless college existence, nor must they wait until after graduation to find a career and make money. Instead, they can generate income by launching their own businesses while on campus, taking advantage of the period in their lives during which any number of once-in-a-lifetime perks and resources are readily available to them. The Campus CEO walks any would-be entrepreneur through all the necessary steps to launching a profitable, campus-based business, while simultaneously achieving academic success. Regardless of major, background, or area of interest, readers of The Campus CEO will learn how to turn their academic and professional dreams into reality.

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