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Candyman : Confectioner David Klein and the Jelly Belly Jelly Bean

Author: Films for the Humanities & Sciences (Firm); Films Media Group.; Journeyman Pictures (Great Britain)
Publisher: New York, N.Y. : Films Media Group, [2013], ©2010.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
"In life, you only need to be a genius for 15 seconds," says David Klein, who in 1976 dreamed up the sensational Jelly Belly jelly bean. "This is America. If you come up with a good idea, you can run with that idea." Unfortunately, Klein's eccentric personality and peculiar sense of business led him to sell the rights to the trademark and iconic logo just before Jelly Belly exploded into a billion-dollar enterprise.  Read more...
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Details

Genre/Form: Videorecording
Educational films
History
Internet videos
Additional Physical Format: Originally produced:
Journeyman Pictures (Firm), 2010
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.; Journeyman Pictures (Great Britain)
OCLC Number: 858453088
Notes: Encoded with permission for digital streaming by Films Media Group on June 01, 2013.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Target Audience: 6 & up.
Description: 1 streaming video file (52 min.) : sound, color
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Obscure Inventor (1:48) --
Mr. Jelly Belly (1:16) --
Man of Ideas (1:43) --
Famous Jelly Belly Spokesman (1:38) --
Candy Making Career (2:53) --
Revolutionizing the Candy Industry (1:41) --
Herman Goelitz Candy Co (3:32) --
Marketing Jelly Bellies (3:24) --
Gaining Jelly Belly Publicity (2:25) --
Early Jelly Belly Sales (4:22) --
Business Learning Curve (3:02) --
A Poor Business Decision (3:37) --
Sharing Jelly Belly's Success (2:48) --
Pressure to Sell Jelly Belly (4:40) --
An Unsatisfactory Royalty Deal (3:57) --
Post-Jelly Belly Career (1:54) --
Written out of Candy History (2:14) --
Sandy Candy (2:14) --
Moving on from Jelly Belly (1:05) --
Credits: Candyman: Confectioner David Klein and the Jelly Belly Jelly Bean (1:27).
Other Titles: Confectioner David Klein and the Jelly Belly Jelly Bean
Responsibility: Journeyman Pictures (Firm).

Abstract:

"In life, you only need to be a genius for 15 seconds," says David Klein, who in 1976 dreamed up the sensational Jelly Belly jelly bean. "This is America. If you come up with a good idea, you can run with that idea." Unfortunately, Klein's eccentric personality and peculiar sense of business led him to sell the rights to the trademark and iconic logo just before Jelly Belly exploded into a billion-dollar enterprise. After that, the company erased his name from its history, stripping Klein of what he valued most: his place in the Jelly Belly saga. Candyman tells the story of David Klein - partly inspiring, partly cautionary - as it studies both the upside and the downside of the American Dream. Is there room for eccentric genius in the modern corporate world?

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Linked Data


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